2-way SMS refers to a communication method that allows for two-way communication between a sender and a recipient using SMS (Short Message Service) technology.
With 2-way SMS, both the sender and the recipient can send and receive SMS messages, creating a real-time conversation through text messaging.
2-way SMS is commonly used in business and customer service scenarios, where companies use it to communicate with customers and respond to their inquiries and requests.
For example, a customer may send an SMS message to a company's shortcode to request information, and the company can then respond with relevant information or a resolution to the customer's issue.
2-way SMS can also be used in a variety of other scenarios, such as event management, market research, and feedback surveys.
For example, event organizers can use 2-way SMS to send reminders and updates to attendees, while market researchers can use it to conduct surveys and gather information from customers.
Overall, 2-way SMS is a flexible and effective communication tool that enables real-time, two-way communication between businesses and their customers.
With its widespread availability and ease of use, 2-way SMS has become a valuable tool for businesses looking to improve customer communication and engagement.