SMS Marketing

What is SMS Marketing?

SMS marketing refers to a form of direct marketing that uses short message service (SMS), also known as text messaging, to communicate promotional messages to customers.

It involves sending text messages to a group of people with an aim to promote a product, service or brand.

SMS marketing can be used for a variety of purposes, including promoting sales, delivering discounts, providing updates, and building brand awareness.

It is often used by businesses as an effective way to reach their clients directly on their mobile devices.

Promotions and discounts

Send targeted promotions and discounts to customers to drive sales and increase revenue.

Upselling and cross-selling

To suggest complementary products or services to customers based on their purchase history, which can drive additional revenue.


Gather customer feedback, which can help businesses identify areas for improvement and increase revenue.

Customer loyalty

Create loyalty programs that incentivize customers to make repeat purchases, which can increase revenue over time.


Reach out to inactive customers with targeted SMS campaigns to encourage them to make a purchase, which can bring in new revenue.

Event promotion

Promote events and special offers through SMS to drive attendance and increase revenue.

SMS marketing provides businesses with a direct and personal way to reach customers, making it an effective tool for generating new revenue. However, it's important to consider the target audience and use SMS marketing in a responsible and respectful way.

The Advantages of SMS Marketing

SMS marketing strategy offers several advantages, including;

High open rate

High open rate, as people tend to check their phones regularly. This means that your message is likely to be seen by the recipient.

Immediate response

Allows businesses to get immediate feedback from customers, which can be useful in gauging the effectiveness of a campaign and making necessary adjustments.

Targeted audience

Target specific groups of customers based on factors such as age, location, and previous purchases.

Opt-in/Opt-out option

Allows customers to opt in or opt out of receiving messages, ensuring that only those who are interested receive promotions.


Compared to other forms of marketing, SMS marketing is relatively cheap, making it an affordable option for businesses of all sizes.

Easy to track

Provides easy tracking options, allowing businesses to monitor the success of their campaigns and make informed decisions about future marketing efforts.

Personalized communication

Personalized communication with customers, as messages can be tailored to individual preferences and needs.

What we offer at EasySendSMS ?

We offer all above options, allowing businesses to choose the route that best fits their specific needs.