Bulk SMS service is a form of direct marketing that enables businesses and organizations to send a large number of text messages to a specific group of recipients.
This service is typically used for promotional campaigns, customer engagement, and customer service, among other purposes.
The bulk SMS service provider offers a platform where the user can create, manage, and send text messages to a list of recipients.
The messages are typically sent in a single batch, hence the term "bulk". This service is efficient and cost-effective for reaching a large audience in a short amount of time.
Promotional bulk SMS:
Promotional bulk SMS is a type of bulk SMS that is used for marketing and promotional purposes. It is typically used to promote products, services, or brands to a large audience through text messaging. The goal of promotional bulk SMS is to generate leads, increase sales, and build brand awareness.
Promotional bulk SMS campaigns are usually sent to a targeted audience, who have either opted-in to receive marketing messages or are deemed likely to be interested in the products or services being promoted. These messages are sent during specified hours and are usually non-transactional in nature. They can be sent to both mobile phones and landlines.
Promotional bulk SMS is a cost-effective and efficient way to reach a large audience, and it can help businesses achieve their marketing goals. However, it's important to follow the guidelines set by regulatory bodies and to obtain the necessary permissions before sending promotional bulk SMS messages.
Text message marketing:
Text message marketing, also known as SMS marketing, is a form of mobile marketing that uses text messaging to reach and engage with customers. It involves sending promotional, transactional, or informational messages directly to a customer's mobile phone.
Text message marketing can be an effective way to reach customers, as text messages have high open rates and are typically read within a few minutes of being received. This form of marketing can be used to promote sales and discounts, send reminders and confirmations, offer loyalty programs, and more.
To use text message marketing, businesses typically obtain a list of opt-in customers who have given permission to receive text messages from the company. The messages are then sent through a bulk SMS service provider, which provides the platform and tools needed to manage the campaigns.
It's important to note that text message marketing must comply with privacy laws and regulations, such as the Telephone Consumer Protection Act in the US, which sets guidelines for sending commercial text messages.